Effective Date: [Insert Date]
Last Updated: [Insert Date]
1. Introduction
Web Style Marketing (“Company,” “we,” “us,” or “our”) is a California-based marketing agency providing advertising, analytics, lead generation, and data-driven marketing services.
This Privacy Policy describes how we collect, use, disclose, retain, and commercialize personal information in compliance with applicable laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act (CPRA) and the General Data Protection Regulation (GDPR), where applicable.
2. Categories of Personal Information Collected
We collect the following categories:
- Identifiers: Name, email, phone number, IP address, device identifiers
- Commercial Information: Transactions, purchase history
- Internet/Network Activity: Browsing behavior, clicks, engagement
- Geolocation Data: Approximate location derived from IP
- Professional Information: Employer, job title
- Inferences: Profiles, preferences, and predicted interests
3. Sources of Information
We collect data from:
- Direct user input (forms, communications)
- Automated technologies (cookies, pixels, SDKs)
- Third-party partners, data vendors, and public datasets
4. Purposes of Use
We use personal information to:
- Deliver, optimize, and measure marketing campaigns
- Build audience segments and behavioral profiles
- Perform analytics, attribution, and reporting
- Develop, improve, and commercialize data-driven products and services
- Detect fraud and ensure security
- Comply with legal obligations
5. Sale, Sharing, and Data Brokerage
To the extent permitted by law, we may:
- Sell or share personal information with advertising partners, data providers, and third parties
- Combine and enrich data using third-party and public sources
- Create and commercialize audience segments, insights, and data products
- Use personal information across clients, campaigns, and platforms
Under California law, these activities may constitute a “sale” or “sharing” of personal information.
You have the right to opt out.
6. Legal Bases for Processing (GDPR)
Where applicable, we rely on:
- Consent (cookies, tracking technologies)
- Legitimate interests (analytics, marketing optimization, fraud prevention)
- Contractual necessity
- Legal obligations
7. Data Retention
We retain personal information based on business needs and legal requirements:
- Marketing and analytics data: retained as long as necessary for performance analysis, modeling, and business insights
- Client-related data: retained during the business relationship and for a reasonable period thereafter
- Derived and aggregated data: may be retained indefinitely where not legally restricted
We delete or anonymize personal information when required by applicable law.
8. Aggregated and De-Identified Data
We may aggregate, anonymize, or de-identify personal information and use or commercialize such data without restriction, provided it cannot reasonably identify an individual.
9. Your Rights
California (CPRA)
You have the right to:
- Know what personal information we collect and how we use it
- Access, correct, or delete your data
- Opt out of the sale or sharing of personal information
- Limit use of sensitive personal information
- Not be discriminated against for exercising your rights
GDPR (EEA/UK)
You have the right to:
- Access, correct, or erase your data
- Object to or restrict processing
- Data portability
- Withdraw consent
To exercise rights: [Insert Email]
10. Cookies and Tracking
We use cookies, pixels, and tracking technologies for:
- Cross-site behavioral advertising
- Analytics and attribution
- Personalization
Where required, we obtain user consent.
11. Business Roles
Depending on context, Web Style Marketing may act as:
- A data controller/business
- A service provider/processor on behalf of clients
12. International Data Transfers
We use safeguards such as Standard Contractual Clauses for international transfers where required.
13. Data Security
We implement reasonable safeguards but cannot guarantee absolute security.
14. Children’s Privacy
We do not knowingly collect data from individuals under 16.
15. Contact Information
Web Style Marketing
260 Newport Center Drive #100
Newport Beach, CA 92660
info@webstylemarketing.com
(949)998-6421